Upside down record player
IDEA: Flip the traditional turntable upside down.
WHAT: It reads vinyl records with a traditional stylus, connects to Bluetooth and Wi-Fi, and can be controlled by its app. However, they flipped the traditional concept, by turning the record player upside down. It turns counterclockwise on a still record. It can be controlled by a smartphone to play, skip and repeat tracks, alter the volume, and even select different RPM speeds. LOVE uses song recognition technology similar to Shazam and assigns each track a title. The LOVE turntable is designed by world-renowned product designer Yves Béhar, and based on that of classical instruments, with Béhar likening its shiny black finish to that of a grand piano.
WHY: It redefines and simplifies the way we interact with vinyl records, and shifts an analog gadget closer to the digital listening experience most people are accustomed to.
BY: LOVE soon available on Kickstarter.